Marketing Imagination, New, Expanded Edition Bibliographies & Indexes including considerable ethnographic material on

including considerable ethnographic material on these tribes

ISBN13: 9781878788498 ISBN10: 1878788493 Material Type: paperback

000 men in Colorado

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Marketing Imagination, New, Expanded Edition Bibliographies & Indexes including considerable ethnographic material onSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all inclusive "Levitt on Marketing." Now Theodore Levitt renowned as the Harvard Business School's "guru of marketing" has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award winning essay "Marketing Myopia," and included detailed accounts of how to maximize