Same, Same, but Different editorial design It includes photographs of the

It includes photographs of the interiors of the Chat Noir in Paris

football managers

He disregarded genres and broke all the rules

and the Dessau-Törten estate—are presented as well

morePart of an ongoing project

Same, Same, but Different editorial design It includes photographs of theSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.